• George is the Founder and CEO of Armored Pride, a Christian lifestyle brand rooted in discipline, humility, and faith.

    His journey didn’t begin with building a brand... it began with real struggle. Despite his years of athletic training, martial arts, and leading such an active lifestyle, George still struggled the majority of his life with obesity, and watched chronic illness affect those closest to him.

    What troubled him most was not a lack of effort, but a lack of results despite all the effort and following all the standard recommendations.

Determined to find real answers, while studying at California Baptist University & Southern California University of Health Sciences, George utilized his background in biology to focus on how the body adapts, heals, and performs.

He began applying very basic principles of human physiology, nutrition, and disciplined training alongside his faith-centered life.

What followed was not just a self experiment, or a quick fix, but a complete transformation... physically, mentally, and spiritually.

  • BEFORE

  • AFTER

His transformation reshaped how George views health, fitness, and overall wellbeing. He came to believe that caring for the body is not about vanity or self-pride, but about responsibility.

Honoring God in building our temples through discipline, humility, consistency, and most importantly, healthier & more simplistic practices.

Armored Pride was born from that conviction. Rooted in the idea of building a Pride of Lions, the brand seeks to reclaim “pride” not as self-exaltation, but as unity, service, and growth in the body of Christ.

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Today, Armored Pride exists as a faith-based platform offering premium performance apparel, fitness and nutrition education, and tools designed to help believers grow stronger in body, mind, and spirit; all for the glory of God.

George’s struggles, personal losses, and transformational journey continue to shape the vision behind Armored Pride. What began as a personal pursuit of health, discipline, and understanding has grown into a lifestyle-driven company, not simply a clothing brand. Armored Pride is intended to educate, equip, and encourage those who are struggling to recognize that change is possible... and that with discipline, faith, and consistency, a healthier and more sustainable path forward can be built.